Social media Management

Axelman Digital is a UK-based social media management agency that uses your social channels as part of a comprehensive approach. We combine smart AI, data analysis, and quick responses to market conditions to make sure your social media marketing strategy works well with your other digital goals like digital PR and SEO.

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Award-Winning Social Media Management

We’re not limited to just one type of business; we’re flexible and can adapt. We create custom plans that highlight your brand on social media. We know social media changes a lot, so Axelman Digital makes sure your brand stays trendy and stays connected with your audience. Using our experience and smart planning, Axelman Digital guides you through social media, turning challenges into chances. We’re not just a marketing company; we’re your ally, helping your brand succeed online in the UK and beyond.

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How can social media management help you?

Every Marketing Manager knows how tough it is to manage social media alongside everything else. But with Axelman Digital handling your social media, you get back loads of time. You can focus on your business without worrying about scheduling posts at the last minute on Friday afternoons – we’ve got that sorted! Our service does more than just save you time; it makes sure your social media helps your business succeed. With over ten years of experience, we make sure your brand’s voice really connects with its audience. We look at the data, see what users are doing, and use that info to make sure every post and campaign hits the spot. We love being creative and making your brand stand out. Whether it’s a cool picture, a fun graphic, or an awesome video, we make sure your content keeps people interested. Axelman Digital fits right in with your team. We’re like your partners who understand what your brand is all about. Whether you’re launching something new, having a sale, or shouting about a big event, we make sure your social media helps get the word out in the best way. We’re not just a service; we’re your buddies on this digital journey.

Why Work With Us?

We’re here to develop the ideal social media management strategy tailored to meet and surpass your needs. Engaging with your audience on social media is crucial – leveraging user-generated content from social platforms can lead to a 4.5% higher conversion rate.

We recognize the importance of strategic social media marketing services that educate, engage, and convert your audience. Our nine-point process is designed to achieve those objectives.

Audit & objectives

With your overall marketing strategies in focus, we'll assess the success and strengths of your current social platforms while identifying areas for improvement. These insights will form the basis of a comprehensive, targeted social strategy.

Competitor analysis

We'll compare your social media presence with your competitors to understand the messages your customers are getting.Then, we'll make sure your strategy is even better. Using what we know about social media and your industry, we'll show you how we can make your brand stand out.

Identify personas

It's crucial to know exactly who your customers are and where to find them for your marketing strategy. If you're not sure about your customer personas yet, we'll assist you in understanding who they are and how they engage on social media.

Channel development

You have plenty of social channels available, but not all are suitable for your strategy. Whether it's creating easy shopping options on Pinterest and Instagram, making use of Facebook's wide-reaching targeting abilities, or tapping into Twitter's amplification features, we'll pinpoint the best platforms for your objectives.

Campaign build

Now, it's time for the real work to begin as we put all our research and campaign strategy into action. You'll still own your social networks; we'll just manage the activity on your behalf.

Social & paid media strategies

Once we understand our direction and target audience, we'll create a detailed, captivating social strategy to show how your brand will shine on social media. For paid social strategies, we'll lay out the planned budget along with estimated reach and engagement.

Social platform optimisation

While we work, your customers will share more about their experiences and expectations, giving us valuable data to fine-tune your strategy. We'll implement automations that can quickly adapt to customer behavior in real-time, applying these insights across all channels.

Ads & creatives

Once the strategy is set, it's time to get to work. We'll create campaign schedules with daily updates and custom media assets. We'll also prepare any ads we plan to run, including visuals, and explain how they'll complement your current social media setup.

Reporting

We provide reports focusing on metrics that matter to your specific goals, usually on a schedule that suits you, like weekly or monthly. And because social media moves fast, we'll keep you updated on major trends as they happen. Plus, you'll always have a dedicated account manager available for any questions.

F.A.Q

What is social media management?

Social media management covers various online strategies for creating and handling digital content used on social media platforms. It involves marketing, social media advertising, influencer outreach, and brand development, focusing on how these objectives are specifically managed through social media channels.

Why is social media management important for businesses?

Social media management helps businesses build brand awareness, engage with their audience, drive website traffic, generate leads, and increase sales.

How has social media changed marketing?

Social media has transformed marketing in numerous ways, enabling businesses the opportunity to market their products and services to much bigger audiences across the globe. It has also changed communication from one-way to two-way conversations, leading to deeper brand engagement.

What platforms are included in social media management?

Common social media platforms include Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, TikTok, and YouTube.

What does a social media manager do?

A social media manager is responsible for creating content, scheduling posts, engaging with the audience, analyzing performance metrics, and implementing social media strategies to achieve business objectives.

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