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Dynamic product ads are one of the most powerful ways for e-commerce brands to drive revenue and increase their ROAS (return on advertising spend).

To explain: Have you ever been on Amazon, viewed a product, then checked your Facebook page? If so, did you immediately see the product you’d been looking at? That’s a dynamic product ad!

Send ‘gentle’ reminders…

With this type of campaign, you benefit from the ability to personalise Facebook ads for your business and remind people of items they’ve not yet purchased. You can also draw further revenue from customers by targeting them with products that are similar to those already viewed or purchased.

These ads provide a reminder of already seen but forgotten items – and the ability to show those customers similar products. As a Facebook ads agency, we use this technology to create results-driven campaigns that find your ideal customer by showing them adverts relevant to products they’ve previously viewed. We achieve this by understanding you, your business and your potential customers and using the right tools to design effective Facebook product ads that get you the desired results.

We like to think of it as ‘part magic/part technology’!

As a Facebook ads agency based in London, we’re at the cutting edge of Facebook’s latest innovations, from targeting to tracking. The Facebook Pixel is an invaluable tracking tool (code) created by Facebook gurus. By installing it on your website (don’t worry, we can take care of that for you), the Pixel can assist us by monitoring visitors to your site and using that data to help us track conversions from Facebook Ads for your business. Simply, having this intelligence at our fingertips helps us target the right audiences for your future ads and remarket to those who’ve already visited your site. The pixel data lets us know that they’re interested in what you offer (or they wouldn’t have visited your site to begin with, right?). But what’s SO smart is that we can now put your products in front of the customers who, for whatever reason, didn’t take that final step and purchase or book the first time around. It could have been for any number of reasons, but what’s important is we can now talk to them again and remind them you’re still here and still have something great to offer them! As a Facebook advertising agency, there’s nothing more satisfying for us than knowing we’ve turned an interested user into a loyal customer.